Saturday, December 28, 2019
What do the wise and witty say about Christmas and the New Year? You can use these quotes for inspiration and see who is a kindred spirit. You might want to include one in your holiday greeting cards, social media posts, or family Christmas letter. Reach out to friends or relatives on the other side of the planet and shower them with these caring words. Phillips Brooks Christmas day is a day of joy and charity. May God make you very rich in both. W. J. Cameron There has been only one ChristmasÃ¢â¬âthe rest are anniversaries. Sydney Smith Resolve to make at least one person happy every day, and then in ten years you may have made three thousand, six hundred and fifty persons happy, or brightened a small town by your contribution to the fund of general enjoyment. Erma Bombeck Theres nothing sadder in this world than to awake Christmas morning and not be a child. Pat Boone The Christmas spirit -- love -- changes hearts and lives. Isabel Currier It is the personal thoughtfulness, the warm human awareness, the reaching out of the self to ones fellow man that makes giving worthy of the Christmas spirit. Patricia Clafford Christmas is a time to expand our giving encompassing the friendless and needy... near and far. Christmas is sharing. Debbie Harry I always work on New Years Eve, no matter what. Charles Lamb No one ever regarded the first of January with indifference. It is that from which all date their time, and count upon what is left. It is the nativity of our common Adam. Edward Payson Powell The old year has gone. Let the dead past bury its own dead. The New Year has taken possession of the clock of time. All hail the duties and possibilities of the coming twelve months! Mark Twain Yesterday, everybody smoked his last cigar, took his last drink and swore his last oath. Today, we are a pious and exemplary community. Thirty days from now, we shall have cast our reformation to the winds and gone to cutting our ancient shortcomings considerably shorter than ever. Buddha There is only one time when it is essential to awaken. That time is now. Pierre Teilhard de Chardin The ills from which we are suffering have their seat in the very foundation of human thought. But today something is happening to the whole structure of human consciousness. A fresh kind of life is starting. Charles Dickens It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the spring of hope, it was the winter of despair. T. S. Eliot For last years words belong to last years language. And next years words await another voice. And to make an end is to make a beginning. Ralph Waldo Emerson Finish each day and be done with it. You have done what you could; some blunders and absurdities have crept in; forget them as soon as you can. Tomorrow is a new day; you shall begin it serenely and with too high a spirit to be encumbered with your old nonsense. William Thomas It wouldnt be New Years if I didnt have regrets.
Thursday, December 19, 2019
Everyone is in their underwear. ItÃ¢â¬â¢s time to be the center of attention, and gut-wrenching fear is engulfing the entire body. In the moment, looking out in the crowd and making a stressful situation humorous is the go-to option, but there is a very simple strategy to commanding language, both written and verbally. The key is confidence. This cookie-cutter, somewhat bland saying is jaded from overuse in everyday life, but it creates broader outcomes on a much deeper level. All forms of expression require a high level of self-confidence or ability to express thoughts openly, and language is no different. In fact, it obliges a commanding level of self-trust and inspiration that can only be attained when opinions, judgements, and analytical natures are not overthought. The confidence instilled in the most powerful writers and orators engulfs the control of both the internal and the external through processes. Confidence commands the ability to not look for approval from peers thr ough assertiveness of individual principles tin terms of sharing without any reservations. I have always struggled with writing and speaking from a very young age, due to problems with stuttering and the inability to view my own personal values and ideas as thoughtful and intellectual. Once I realized that other peopleÃ¢â¬â¢s opinions did not directly affect my own life, viewpoints, and overall aspirations, my qualms relating to literacy expression vanished in all facets of my literacy, including writingShow MoreRelatedHanes Case Study Essays945 Words Ã |Ã 4 Pagesuse when developing the next set of commercials for television and print (magazines)? Evaluative techniques tend to fall under two categoriesÃ¢â¬âthat of quantitative evaluations and qualitative evaluations (Weinreich 2012). 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These poems reinforce Bukowski as a cynical critic of the bourgeois society, often targeting women; it would be foolish to blind ones opinion on whether he was anti-American or not, as such generalizations rarely fit an individual perfectly. Why Charles Bukowski criticizes and mocks conformed societies can be uncovered through the analysis of his life. Charles Bukowski (1920-1994) wasRead MoreEssay on Consumerism in a Sexual Economy1196 Words Ã |Ã 5 Pagesposter and started a new trend of underwear advertising. The image is very sexually charged with the lack of clothing for starters. However, it is not just the fact that the model isnÃ¢â¬â¢t fully clothed that makes the sexuality stand out. In the image, TomÃ¢â¬â¢s eyes are closed and he has his hips tilted up ever so slightly. He is leaning back like a Greek Adonis (ancient god of masculine sexuality) emphasizing his crotch and clearly visible penis. 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She continues saying how the naked or half-naked female body is seen as Ã¢â¬Å"an object of mainstream consumptionÃ¢â¬ (p.299), while the male boy is just beginning to be a Ã¢â¬Å"commercial representationÃ¢â¬ Read MoreVictoria s Secret : An American Designer, Manufacturer And Marketer Of Women s Lingerie Essay1221 Words Ã |Ã 5 Pagesbroadly accepted underwear in new colors, patterns and styles that offer sexy, elegant , classy and glamorous undergarments with a touch of European luxury that would appeal to the female shopper. Although VictoriaÃ¢â¬â¢s Secret began its journey selling underwear in 1977, it has since then expanded its brand to include, Swimwear, Sleepwear, active wear, Fragranc es, casual wear, and cosmetics. VictoriaÃ¢â¬â¢s Secrets serves an international market from the United States to the UK. Financial Analysis Read MoreVictorias Secret Marketing Plan6238 Words Ã |Ã 25 Pages Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities Threats Industry Analysis/Trends Competitor Analysis Company Analysis Customer Analysis SWOT Analysis Summary Market Ã¢â¬â Product Focus Marketing and Product Objectives Target Markets Points of Difference Positioning MarketingRead MoreVictorias Secret Marketing Plan6244 Words Ã |Ã 25 PagesResources Needed Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities Threats Industry Analysis/Trends Competitor Analysis Company Analysis Customer Analysis SWOT Analysis Summary Market Ã¢â¬â Product Focus Marketing and Product Objectives Target Markets Points of Difference Positioning Marketing ProgramRead MoreDdfdsfdsfdsfdsfdsfsdfdf1048 Words Ã |Ã 5 Pagespoint out Ã¢â¬ËThe best wholesalers are not always the best retailers, and vice versaÃ¢â¬â¢. Therefore, it doesnt always make sense for apparel manufacturers to integrate forward into retailing unlike Five Foxes and Aoki. Firms have to do a Cost-Benefit Analysis between directly dealing with the market or inter-firms along the value chain of the apparel. The cost for obtaining market information via integration usually exceeds the benefits in industries such as MenÃ¢â¬â¢s dress shirts, socks and childrenÃ¢â¬â¢s clothes
Wednesday, December 11, 2019
Question: Discuss About The Environmental Analysis Blackmores Limited? Answer: Introduction Blackmores Limited has emerged as a leading player in the pharmaceutical industry. The company has confirmed capability based on the exemplary research and natural health. In fact, it has based its principle activity on marketing and development of health products are related supplements as explained by Brennan (2015). For more than its eighty years of operation, the company has remained the industry leader in this region. Blackmores is headquartered in Sydney, where it has operated since 1932. Blackmores Ltd is an indisputable brand in the countrys consumer health industry. Based on the findings of Stapleton (2016), it controls over 7 percent and 17 percent of the consumer healthcare and dietary and vitamin supplements respectively. According to KPMG (2013), Blackmores is known for marketing and developing the products that befits the health needs of customers across the Asian region including Malaysia, Thailand, and Singapore. Today, Asia is becoming the best performing Blackmores Ltd.s market. Apart from the prospect in the Mainland China, the company anticipates strong growth potential in the region to benefit. Following the companys move to acquire Fit-BioCeuticals, the company has ridden on the growth potential of the BioCeuticals business to dominate the market (Euromonitor 2013). However, it is possible to understand the business potential and prospects based on the environmental analysis as evident in this article. Internal Analysis Management team Blackmores Ltd boasts of qualified management team who have enabled it to dominate the Australian health industry. As the centre of every operation is the Chief Executive Officer, who is answerable to the board of directors. The shareholders of the company entrusts the board of directors to see through the activities and operations of the organization. The board of directors, the CEO, and the executive leadership teams are essential in the legitimization, regulation, and compliance. The sustainability manager is also important in the organisation (Blackmores 2016). The sustainability manager is meant to facilitate and govern the organization. Blackmores human resource department has played a crucial role in strengthening the firms sales growth. This has been achieved by ensuring that places the right people at the right place and the right time. The CEO is the overall manager of the organization. Christine Holgate is the CEO and MD of the organization. She boasts that over thirty years experience in diverse international leadership in various regulated industries, such as finance, telecommunication, media, and healthcare (Blackmores 2016). She has held this position since 2008. Before her appointment, she had held public board experience of about twenty years around the world including Asia, Australia, and the Americas. She has the mandate to lead the teams through change thus enhance the organizational growth and expansion into the region. Currently, the CEO holds three post-graduate diplomas and Masters in MBA (Blackmores 2016a). Braun Lesley is also a director, Blackmores Institute. She is acting as an adjunct associate professor specified in integrative medicine at Western Sydney University. Professor Braun is an adjunct senior research fellow and who has held various research positions at the Monash and Alfred Hospital (KPMG 2013). Nathan Cheong is the managing director at the BioCeuticals is a highly experienced individual in contemporary medicine. Since joining the company in 2012, Nathan has served as the companys Sales and Marketing directors. He earned promotion to become the MD in 2014. The management team also have strong personalities such Peter Osborne, MD, Asia, Aaron Canning, CFO, Richard Henfrey, COO, central services, and David Fenlon, MD, Australia and NZ. Cecile Cooper the companys sectary and doubles as the corporate affairs director. Financial Resources Blackmores is the leading Australian largest supplement and vitamin company. Given its dominance in the industry, it has marshalled enough resources to faceoff with other rivals in the market. In 2016, the companys sales doubled thus show its book rapidly grows. At the same time, Blackmores profitability has grown for more than 300 percent from 2013 up to 2016 (ASX 2013). Indisputably, growth management and control have proved difficult to manage. In the financial year 15 and 16 saw, the company improve its sales growth thus reflecting an increase in gross profits. The high and improved volumes of the sales confirm the company has incessantly reported improved gross profits. Regarding the liquid aspects of the company, Blackmores reported 0.55 as its operating cahsflow ratio in 2013 (World Economic Outlook 2013). This justifies that the firms short-term liquidity is strengthening as it reports growth in cash ratio, quick ratio, and current ratio. The solvency ratio, especially following the acquisition of the BioCeuticals. The 2012 acquisition show it experience high solvency ratios and reduced interest coverage ratios due to the increased debt levels (Vita Life Sciences 2012). Blackmores also reported increased rate of solvency risks. However, the insolvency risk has no significance because the acquisition was performing beyond the expectations. In fact, the BioCeuticals was already contributing profits to the parent company (ASX 2013). Other resources The company has also established a strong infrastructure to support its operations and activities beyond the reproach. With the new environment embracing technology, the organization has invested significantly into achieve unique and quality health products. Through the HR department, it has maximized the productivity and performance of workers (World Economic Outlook 2013). Based on its exemplary efforts to serve the interests of customers, Blackmores has invested heavily quality health products to maintain strong image. Capabilities Blackmores is a real force to reckon in the Asian pacific region as it dominates the natural healthcare industry. It continues to operate product formulation and innovation by sourcing the best quality ingredients and programs thus complies with the standards of marketing and manufacturing practices. The operations such as distribution and sales have ensured it meets the expectations of consumers and customers (Vita Life Sciences 2012). In fact, it has aligned its strategic priorities to the activities. The consumer centricity is one of the most important operational plans that the firm has continued to use to promote quality products as supported by access and evidence to its trusted advice. Recently, the organization doubled its brand investment based on the understanding of the consumer in the pacific region. The company has further focused on the numerous opportunities available, especially in the healthcare industry and inherent risks. The company continues to take make positive changes and transformation because of its robust risk governance framework (Blackmores 2016). The companys vision is inspiring, educative and informative. It has this used it to ravel the quality, innovative, and new healthcare solutions. External Analysis Macro-environment Global This company a leading organization with a strong brand image in Australia and overseas. Apart from the strong roles abroad, the company has intensified its high-level sales and activities domestically thus making it difficult to effectively compete. The company also operates in New Zealand, Malaysia, and Singapore. By 2011, the comp any had made deliberate efforts to enter Korea. In 2012, the company was affirming its ability to stretch the operations beyond few locations. This saw it acquire BioCeuticals at $40 million. This made the company a significant player in the Australian market. The Blackmore can never compete effectively in the high levels of activities. This makes it impossible for it competes in the global medical care. Economic The Australian domestic economy was stable. The economy experienced a growing demand for its commodities, especially in some industries like mining (World Economic Outlook 2013). The economy was also booming as employment rates improved. According to Vita Life Sciences (2012), the companys nominal income reached about 10 percent thus increasing the consumption rates in the economy. Accordingly, the interest rates in this country have not changed long. It remains at 4.7 percent and the government has projected as positive interest rates. With the continued expansion experienced in the global economy, the Australian government can sustain its employment growth rates as explained in Vita Life Sciences (2011). Unfortunately, Blackmores was a victim of the recent economic crisis. However, it benefited from high consumer confidence levels that saw the household incomes improve. Political The changes experienced in the political environment where a new government was elected. Such changes could bear economic impact on the society (Donaldson 2015). For instance, with the defeat of the liberal government, the lowering of taxes and deregulation in the economy would favour economic growth and development. Socio-cultural Australia is a multilingual society with over 20 various languages. Interestingly, sixty percent of their workers are non-English speaking communities. It is important consider them for frontline jobs. Blackmores has further respected the Equal Opportunity for Women (Blackmores 2016a). Of the employees who never report about the gender rule are in Asian region. The company has initiated various strategies to help the organization defeat Serenda Waterfall project. The company has further introduced campus there its customers or students can acquire relevant indoor landscape training programs (Cutler 2015). This compass has the breakout spaces with rooms for naturopathy, massages, and gym. The gym facilities encompasses the pirates areas, yoga, and lap pools. Demographics The companys products target nearly everyone, who aspires to use them. The company has designed products that meet the expectations of everyone. Both male and females aged 18-99 years would prefer the organizations products (Blackmores 2016a). Nonetheless, this comp any targets the mothers aged 19-49 years. For Blackmores, ageing is never an issues because its uses the natural vitamin product. This ensures that the product it offers is safe for use and healthy. These products thus improve the welfare of the society. Technological Technological advancements have come to salvage the global business environment. With the new technology, the company has staged social media as part of its camping mechanism (Donaldson 2015). With social media platforms, Blackmores stands a better chance to expand its market. Microenvironment These are important business factors affecting the organization negatively and positively within its environment (Blackmores 2016a). These factors include employees, suppliers, competitors, and consumers. Importantly, good relationship between these stakeholders would benefit them. Competition In Australia, the company faces little completion, especially from Australian fresh food. This is evident because the market remains fragmented to leave the large suppliers to control the market activities (Bartlett, Butler, Rogan 2016). Legal The Australian government has adopted stringent control measures thus limits growth and development in the country (Blackmores 2014). With the Pharmaceutical Benefits Scheme in Australia, the expenditures in the country were kept under the watch. Demand The demand for these products had increased with ages. The elderly were vulnerable to risk diseases as explained by Global Economic Prospects (2013). The market demand is essential in determining the market price of the natural health products offered by Blackmores. Conclusion Blackmores 80 years of ostensible campaign has proved to be a livelier. Based in this environmental analysis, the company is appealing to younger generation and it has considered the loyal customers. Blackmores can be viewed is undervalued business thus makes it possible for it to be a strong buy depending on the valuation. Regarding the environmental analysis, it is evident that its expansion and diversification strategy will offer it the best capability that can sustain growth. Without a doubt, Blackmore can utilize its current strategy to maintain its market leadership roles in the pharmaceutical industry in Australia. In fact, the strategy has ensured it overcome fierce competition evident in this industry. Indisputably, the Chinese market offers the best growth opportunity. Conversely, the pharmaceutical company should overcome the anticipated setbacks that are evident in the Chinese market before maximizing the opportunities. Therefore, the environmental analysis has offered th e best opportunity for the company to deliver the natural care services and products efficiently. It has thus emerged as the natural health solution provider. References ASX. (2013) Blackmores limited, Consumer Health, October 2. (Available at https://hwasungyou.files.wordpress.com/2014/07/blackmores-equity-research.pdf) Bartlett, C., Butler, S., Rogan, C. (2016) Australias health system: an opportunity for economic growth, Strategy, June 22. (Available at https://www.strategyand.pwc.com/reports/australias-healthcare-system) Blackmores. (2014) Management profiles. (Available at https://www.blackmores.com.au/about-us/company-information/management-profiles) Blackmores. (2016) Annual report 2016. (Available at https://blackmores2016.annual-report.com.au/operating-financial-review/05-group-risks) Blackmores. (2016a) Our 2016 annual report. (Available at https://media.abnnewswire.net/media/en/docs/ASX-BKL-967718.pdf) Blackmores. (n.d) Sustainability at Blackmores. (Available at https://www.blackmoressustainability.com.au/sustainability-at-blackmores/) Brennan, B. (2015) A third of Medicare treatments wasteful and outdated: Govt review, ABC, September 16. (Available at https://www.abc.net.au/worldtoday/content/2015/s4313488.htm) Cutler, H. (2015) The case for competition in Australian healthcare, Business Review, November 11. (Available at https://www.theaustralian.com.au/business/business-spectator/the-case-for-competition-in-australian-healthcare/news-story/0bc4e7b97f661c59c7f2c75bc168c36a) Donaldson, C. (2015) How HR drives Blackmores business growth and success, Insider HR, June 30. (Available at https://www.insidehr.com.au/how-hr-drives-blackmores-sales-growth-and-business-success/). Euromonitor. (2013) Passport: vitamins and dietary supplements in Australia. Euromonitor International, London. Global Economic Prospects. (2013) The World Bank. (Available from https://web.worldbank.org) KPMG. (2013) Valuation Practices Survey 2013. KPMG Corporate Finance, Australian Bureau of Statistics, Australia. (Available at https://www.abs.gov.au/ausstats. Stapleton, M. (2016) Blackmores and managing growth; lessons from the big end of town, Smart Company, 7 December 2016. (Available at: https://www.smartcompany.com.au/finance/blackmores-manage-growth-lessons-big-end-town/) Vita Life Sciences. (2011) Vita Life Sciences Limited Annual Report 2012, Vita Life Sciences Limited, Melbourne. Vita Life Sciences. (2012) Vita Life Sciences Limited Annual Report 2012, Vita Life Sciences Limited, Melbourne. World Economic Outlook. (2013) International Monetary Fund. (Available at https://www.imf.org/external/pubs/ft/weo/2013/02/weodata/index.aspx
Wednesday, December 4, 2019
Pros and Cons of an appreciation in Australian dollar In the recent days, Australian dollar has witnesses a significant appreciation and keeps strong. To put in a simple way, appreciation of Australian dollar, for our ordinary consumer, means we can buy more goods than before using the same amount of money. This is caused by an increase of purchase power of Australian dollar. As for choices of consumers, foreign goods are especially welcomed for the simple reason that they become relatively cheaper than local produced goods, which is due to the high exchange rate. In addition, for overseas student, they will cost more than before to afford the expensive tuition fee. The tuition fee in Australia is kept the same amount; however, because of the high exchange rate of other currency over AUD, overseas students have to spend more. According to the historical statistics of Australian dollar over US dollar, the rate fluctuates below 1 during 1986 to June 2010. We will write a custom essay sample on Pros and Cons of an Appreciation in Australian Dollar or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However the rate reached parity in Oct of 2010. Afterwards, the rate was beyond 1 and Australian dollar begins to keep strong. The reason why Australian dollar keeps strong and the effects of appreciation on consumers and investors should be analyzed by macroeconomics. The reason of the appreciation in Australian dollar is that the strong domestic economy of Australia and the sluggish of the United StatesÃ¢â¬â¢ economy. For the first reason, after the 2008 financial crisis, the Australian local economy remains stable and global inflation leads to prices fluctuate which would affect the Australian dollar appreciation. AUD is the commodity money and the Australian dollar was influenced by the commodities, especially the mining industry. Therefore, the AUD will appreciate because of the increasing of the commoditiesÃ¢â¬â¢ price. LetÃ¢â¬â¢s elaborate the strength of the Australian economy more details. There is no doubt that the Australian economy in recent years maintained a good momentum of development, therefore, the exchange rate rise reflects Australia a good economic growth. Australia is rich in natural resources; there is a lot of coal, iron ore and natural gas exports. So long as the Australian economy running smoothly, we can expect to the exchange rate of AUD will maintain in a relatively strong position. Ã¢â¬Å"Australias employment growth is very strong, about half of the U. S. unemployment rate. Furthermore, investment growth is also very strong. So Australia will be realized in 2013 budget surpluses. Ã¢â¬ said by Australia finance ministers Swan. Global inflation leads to commodity prices, especially in commodity prices, such as coal, iron ore, etc, and the impact of AUD for commodities, so one of the main currency appreciation larger AUD. The financial storm to all countries have effect on the economy, but as a commodity exporter, relative to the AUD international financial major currencies dollar terms, more insurance, plus a Australia dollar belong to high interest rate currencies, more easily to be buying a hedge. For the above analysis we know that the main reason of raising AUD is the global commodities prices are raising dramatically and good employment situation driven the increase in GDP for the local reason. When it comes to the factors which come from outside of Australian, the weakness of US economy and the loose monetary policy in US could be the other reasons. First of all, the US economy had an unemployment rate of 9. 1% in August, compared to Australian, 5. 0% in July. Based on the Reserve Bank of Australia, Australian GDP for second quarter 2010 was 3. 3% for the year ending June 2010. In contrast US GDP for the year ending 2010 was 2. 4%. Moreover, the projected recovery in consumer spending did not occur. The rise in food and energy prices outpaced the gain in nominal wages, causing real average weekly earnings to decline in January, while the continued fall in home prices reduced wealth for the majority of households. As a result, real personal consumer expenditures rose at an annual rate of just about 1 percent in January, down from the previous quarterÃ¢â¬â¢s 4 percent increase. That pattern of rising prices and declining real earnings repeated itself in February and March, with a sharp rise in the consumer price index causing real average weekly earnings to decline at an annual rate of more than 5 percent. There is no doubt that consumer`s confidence level fell sharply and consumer spending remained almost flat from month to month. Furthermore, a loose monetary policy occurs when the money supply is expanded and is easily accessible to citizens to encourage economic growth. According to the Global Futures amp; Forex, the Federal Reserve announced that it will keep rates low, and that it will continue with plans for an asset buy from the Treasury. The Federal Reserve (Fed) has lowered the cash rate to 0. 250% and has undertaken quantitative easing to lower longer-term interest rates, with a second round of easing planned. Quantitative easing involves a central bank purchasing financial assets from banks and other private sector businesses with new electronically created money, thus increasing the money supply. And then it weakens the US dollar against other currencies. Furthermore, while US interest rates remain low for the short term, investors will seek out higher-yielding opportunities, such as Australian dollar denominated assets. This will tend to strengthen the Australian dollar. The reasons that Australian dollar is very strong recently are shown above. But, what does it mean for consumers? To be simple, Australian dollar has more purchasing power. Consumers are able to afford more goods that import to Australia. Also, it has been much cheaper to travel abroad. In addition, the demand for Australia dollar is quite high, which is shown by the high interest rate. As a result, consumer can get higher return, if they put money in the bank. However, can we say strong Australia dollar is 100% beneficial to consumers? The answer is no. For the people, who buy oversea goods, it is good news. On the other side, it also has adverse effects on exporters who produce and sell overseas. Duo to high exchange rate with Australian dollar, the domestic goods become more expensive for foreigners. As a result, Australian products lost the competition in the globe trade. Unfortunately, it is not the only bad news. As travelling abroad becomes cheaper, even costs about as much as travelling locally, who would choose to travel in this country instead of enjoying their holiday overseas? So, the tourism in Australia will experience a recession in the near future. The same situation would happen to Australia universities that want to attract more oversea students. To conclude, strong Australian dollar brings upside as well as downside effects to consumers. However, what does it mean to investors? High level of financial inflows into Australia causes the Ã¢â¬ËpriceÃ¢â¬â¢ of the Australian dollar appreciates. It has both advantages and disadvantages for the domestic and overseas investors in the short run and long run. In short run, a major implication of the appreciation of Australian dollar is the increase in the real purchasing power of the domestic investors. In other words, there in an improvement in terms of trade as imports become cheaper for the domestic investors. However, there will be a significant reduction in exports in Australia as the relatively price increases. It will therefore cause disequilibrium in the short run and higher export price resulting from the appreciation will direct affect the export industries in Australia and become less competitive in the global market. Consequently, it will lead to an increase in frictional unemployment in Australia. In the long run, the main effect of appreciation of Australian dollar is the structural change in the Australian economy. Due to the expensive exports in Australia, Australian export industry cannot compete under high exchange rate. It results in the reallocation of the labour and capital resources. Both domestic and overseas investors have better opportunities to earn a better return from the investment as the efficiency of the production rises and economic growth increases. The economy will reach the equilibrium point again in the long run so that results in decrease in unemployment rate and relatively higher investment return. The appreciation of the exchange rate has both positive and negative impact on investors. In short term, the economy will be worse off because of the uncompetitive high price of the exports. The foreign investors lose interest in making investment in Australia. However domestic investors will be better off as the relatively cheaper import price will give the domestic investors better returns. In long run, as the structural change in the economy has taken place, both domestic and foreign investors gain better return and the economic growth increases as well. In conclusion, Australian economy is competitive and stable after the 2008 global financial crisis, which remains a low unemployed rate. The value of AUD increased by the rising in commodity price in Australian domestic market .